At DriQ Health, a company focussing on senior fall and incontinence monitoring, I led a comprehensive rebranding initiative that included redesigning the corporate website and creating a new brand identity from ground up.

My role was truly multidisciplinary, extending from designing CAD models for their physical product mockups to managing the company's social media presence. I collaborated in cross functional settings working alongside their AI and Embedded Systems team for holistic enhancement of the product and it's design.

To ground the project in strategy, I also implemented their digital marketing strategy, created their social media posts and SEO and GEO setup for both search engines and LLMs informed by my own exploratory data and trend analysis.